A number of media reports were downright gleeful last week when a Public Policy Polling survey asserted that Doug Wilder’s

non-endorsement

was a non-issue.

 The old son-of-a-something

Had been finally been marginalized, put in the dustbin of history by a polling firm

From North Carolina no less, that showed

Creigh Deeds

was more popular with African-American voters than

Doug Wilder.

Take that!

I’m a friend of Wilder but I still found it curious that

The North Carolina firm knew something

that President Obama, Governor Kaine and Deeds himself

Hadn’t discovered.

Why were they spending so much time courting the guy,

Massaging his ego,

When nobody was going to be listening anyway?

And Bob McDonnell

What in the world was he doing?

Using Wilder’s warnings about taxes and spending in one of his television ads.

Who cared?

But a new Washington Post  poll has just been released

And it turns out that

Obama, Kaine, and Deeds might know something about Virginia

That the North Carolina company didn’t catch.

Dan Balz and Anne Kornblut have the money quote:

Last November, African Americans made up 20% of the Virginia electorate….Today African Americans comprise just 12%of the likely gibernatorial electorate. To underscore the significance of this shift, if African Americans in Virginia were participating at the same level as a year ago, and if Deeds were capturing 90% of their votes, the gubernatorial race would be a virtual dead heat.

There are obviously many reasons for the apparent lack of enthusiasm for Deeds among African-American voters,

Reasons that extend far beyond Wilder.

But politics is an activity where

People pick up on

Subtle cues, visual images and what’s not said (or who’s non-endorsed)

The Deeds campaign has a little more than three weeks (which can be a couple of lifetimes in politics),

But it’s yet to generate the kind of excitement in the Democratic base that can generate enthusiasm and effectively counter the other cues that have been sent.

Moreover, Wilder’s expressed concerns about money and spending

Reinforced the perception

That the Democrats might be ceding the issue of

Fiscal responsibility,

The party’s secret weapon among independents in the last three victorious campaigns.

It’s foolish and even insulting to think that voters

Sit around waiting for someone else to tell them

How to cast their ballots.

It’s never something that drives the vote.

But endorsements, non-endorsements, appearances and non-appearances, financial support and the lack thereof, the issues that you emphasize and the tone you employ, etc.

All contribute to the big picture of the campaign.

And, as the Post poll shows, the Wilder non-endorsement (regardless of what you think about his stance) illuminated bases that Deeds had yet to cover.

Even if the North Carolina company said it didn’t matter.

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